MedImpact Unveils Refreshed Corporate Identity
San Diego, CA – September 12, 2025 — MedImpact Healthcare Systems, Inc., the nation’s largest independent provider of health solutions, technology, and pharmacy benefit management services, today unveiled a refreshed corporate brand that reflects the company’s evolution and mission to build a tech-enabled, clinically driven, and highly personalized approach to healthcare.
“Healthcare payers today must navigate a fragmented, inflexible, and opaque system that limits their ability to act on what matters most—cost, access, experience, and outcomes,” said Krista Kelley, MedImpact Chief Commercial Officer, Enterprise. “That is changing. We are building a broad, modular, and connected ecosystem that gives our clients flexibility, advanced solutions, and greater control, and this brand reflects that kind of bold thinking.”
Since its inception more than 35 years ago, MedImpact has had an independent, innovative, and empowering vision that sets it apart from the industry. Over the past three years, the company has doubled down on this approach by making its greatest investments yet in people, technology, and solutions. Recently, MedImpact announced the expansion of its leadership team to accelerate this transformation.
MedImpact also launched several new initiatives, such as providing access to the lowest price, clinically interchangeable biosimilars and offering more flexible and cost-effective formulary choices, price guarantees, and a clinically advanced app that helps members take control over obesity, diabetes, cancer, and other chronic conditions.
Through an industry-first marketplace, payers can choose the services and technologies they want—even from trusted third-party partners—with the assurance that it all works together seamlessly. This level of modularity empowers payers to lower drug costs without compromising access, while delivering a more connected, personalized, and effective healthcare experience for members.
“We’re not just refreshing our identity—we’re reaffirming our purpose,” said Kelley. “With the scale, clinical strength, and independent mindset to rethink how healthcare works, MedImpact is built to give payers the freedom, insight, and tools to make real change.”
